What is Business to Business Marketing?
Business to business marketing entails marketing of the products and services aimed to be sold for the purpose of production rather than the consumption. It can also be done for selling the products for the purpose of resale. Marketing is a comprehensive process containing different tools and techniques. Some of these techniques are digital whereas some are conventional. Any kind of marketing whether business to business or business to consumer applies the same tools. However, the application has to be different. The businesses such as steel or iron which cannot sell their products directly to customers generally hire business to business marketing services. However, it is important for all kinds of businesses as it assists them in developing valuable relationships with the clients. While carrying out business to business marketing it has to be taken into account that the target is a business which is well-acquainted with all the marketing techniques. Unlike c