What is Importance of Demand Generation and Lead generation elements?
Do you know the difference between demand generation and lead generation? These two terms may sound similar, but both of the terms are actually different. Organizations that have the committed sales team may deploy both of these strategies together for a better result and enhanced sales. Companies can have an inbound sales team to handle the demand generated sales, whereas companies need an outbound sales team to manage the lead generated sales. If you need to apply the conversion without interaction, it can be called as demand generation . On the other hand, if you need to apply the conversion using sales interaction, it is termed as lead generation. To drive an awareness among people towards your services and products with less interaction with the consumer, you need to perform the demand generation. But if your goal is to gather the qualified connections and wish to transform them into the customers, you probably need to make use of the lead generation technique.